Driving the Transition Toward a Nature-Positive Economy: From Principles to Measurable Action

In recent years, the concept of a Nature-Positive Economy (NPE) has gained increasing political attention across Europe.

At the 49th Breakfast at Sustainability, held at ICLEI Europe’s Brussels office, experts and stakeholders explored how this concept can move from ambition to implementation.

A central message emerged: clear and practical indicators are essential if Europe is to shift from nature-negative to nature-positive economic activities.

49th Breakfast at Sustainability, ICLEI Europe’s Brussels office

Marianne Zandersen from Aarhus University and Francesca Magnolo from the Research Institute for Nature and Forest – Instituut voor Natuur- en Bosonderzoek presented the Nature-Positive Economy concept note, as well as the Guiding principles and first set of operational indicators for measuring progress towards the NPE.

The framework centers on five pillars:

  1. Full recovery of nature

  2. Prosperity for all

  3. Respecting ecological limits

  4. Transforming economic systems

  5. Ensuring a social foundation

While participants broadly agreed on the ambition and relevance of these principles, discussions about implementation took center stage.

Across breakout groups, stakeholders from finance, insurance, business, academia, local authorities and civil society examined how these principles can be translated into operational indicators and governance tools.

49th Breakfast at Sustainability, ICLEI Europe’s Brussels office

In the final session, participants reflected on how science-based policies could shape a Nature-Positive Economy by 2050. Ideas included integrating nature-related disclosures into financial regulation, shifting public incentives toward nature-positive activities and moving beyond GDP toward broader wellbeing indicators. Despite different perspectives, one shared conclusion stood out: nature must be embedded as a foundational pillar of economic, political and social systems, not treated as a standalone policy issue.

49th Breakfast at Sustainability, ICLEI Europe’s Brussels office

Everyone has a role to play in advancing a Nature-Positive Economy, from citizens and communities to businesses, investors, policymakers, researchers and standard bodies.

Join the GoNaturePositive! Community to be a part of the movement for a nature-positive future and help drive meaningful change for people and nature.

Standard Bodies

Your work helps ensure transparent and reliable practices across industries. Partner with us to create and promote standards for a nature-positive future.

Who are you

You could be working with industry-specific standard-setting bodies or certification schemes. You might be involved in developing, implementing, or auditing environmental and sustainability standards.

Why you're crucial

Your role in developing standards is key to avoiding greenwashing and supporting transparency and accountability across the NPE.

Researches & Academics

We’re gathering experts to understand and measure the Nature-Positive Economy. Be part of our effort to break down silos and advance global research on this crucial topic.

Who are you

You might be a professor, scientist, PhD student, or researcher in fields related to environmental science, economics, or business sustainability, or any discipline contributing to the Nature-Positive Economy.

Why you're crucial

Your research and academic insights are fundamental to developing a clear definition and conceptual framework for NPE.

Citizens & Communities

Your daily choices and community actions are the foundation of a Nature-Positive world. Join us in building communities that prioritise both people and nature. 

Who are you

You are individuals, community leaders, local activists, or members of grassroots organisations who care about nature and want to make a difference locally.

Why you're crucial

Your deep understanding of unique environmental challenges is key to shaping an effective and inclusive Nature-Positive Economy.

Environmental Bodies & NGOs

Your experience and knowledge are invaluable in shaping what a Nature-Positive Economy means for people and the environment.

Who are you

You could be working for or leading environmental organisations, conservation groups, sustainability-focused NGOs, or any non-profit entity dedicated to protecting and restoring nature at local, national or international level.

Why you're crucial

Your deep understanding of unique environmental challenges is key to shaping an effective and inclusive Nature-Positive Economy.

Finance & Investors

You are already showing how to work with nature, your experience can help others do the same. Partner with us to co-create a future for the Nature-Positive Economy.


Who are you

You might be an investment banker, venture capitalist, public funder, angel investor, insurance company representative, or anyone involved in financial decision-making who could support nature-positive initiatives across different sectors.


Why you're crucial

Your role in creating conditions and incentives for NPE investment is fundamental to its long-term success.

Nature-based Enterprises

You are already showing how to work with nature, your experience can help others do the same. Partner with us to co-create a future for the Nature-Positive Economy.


Who are you

You could be running or working in businesses that directly work with and for nature as a core element of a product or service, such as agriculture, forestry, fisheries or tourism. 



Why you're crucial

Your expertise in working with and for nature is essential for developing and implementing the NPE framework, and for inspiring others to follow your lead. 

Business

Your success is vital for demonstrating that prosperity, competitiveness and sustainability can go hand-in-hand. We’re here to support you in generating value through nature-positive practices.

Who are you

You might be a CEO, sustainability officer, business owner, or manager in any sector looking to integrate nature-positive practices into your operations. This includes both large corporations and SMEs.

Why you're crucial

Your understanding of nature’s impact and dependencies on business is key to aligning with the NPE concept.

Policymakers

Your success is vital for demonstrating that prosperity, competitiveness and sustainability can go hand-in-hand. We’re here to support you in generating value through nature-positive practices.

Who are you

You could be a local government employee, a member of the EU Commission, a national policy advisor, or anyone involved in creating and implementing environmental, economic and social policies at any level.

Why you're crucial

Your role in adapting policies, regulations, and guidance is essential for aligning with systemic change towards a Nature-Positive Economy.

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